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NVIDIA Ada Lovelace Breaks Energy-Efficiency Barrier,  Supercharges 170+ Laptop Designs for Gamers and Creators


SINGAPORE—CES—January 4, 2023—NVIDIA today announced GeForce RTX™ 40  Series laptops, powered by its ultra-efficient Ada Lovelace GPU architecture, which  delivers the company’s largest-ever generational leap in performance and power  efficiency. 

The new GeForce RTX 40 Series laptops are up to 3x more power efficient than the  previous generation and bring the Ada architecture, NVIDIA DLSS 3 and fifth generation Max-Q technologies to laptops for the first time. For gamers, RTX 40  Series laptops deliver up to 4x the performance in AAA games like full ray-traced  Cyberpunk 2077 with new RT Overdrive Mode, and, for creators, they offer blazing fast acceleration in top creative apps such as Blender. 

“With the Ada architecture, we set out to transform the performance and power  efficiency of gaming and creator laptops,” said Jeff Fisher, senior vice president of  the GeForce business at NVIDIA. “The new RTX 40 Series delivers enthusiast-class  performance in laptops as slim as 14 inches, a new milestone.” 

RTX 4090 and RTX 4080: A New Class of Flagship Laptops 

The Ada architecture has also enabled a new class of enthusiast laptops that are  the world’s fastest. Gamers can play on three 4K monitors for surround gaming at 

60 frames per second — enough to power a professional-grade driving simulator.  Creators can use the NVIDIA Omniverse™ platform for photorealistic, 3D virtual  world building at 4K with fully simulated physics, lighting and materials. Streamers  can livestream games at 4K 60 fps with AV1 encoding to Discord, and Ada’s new  dual encoders cut video export time in half. RTX 40 Series flagship laptops start at  US$1,999 and will be available beginning February 8. 

RTX 4070, 4060, 4050 Laptops: Faster Than Last-Generation Flagship at One Third the Power 

The new RTX 4070, 4060 and 4050 laptops are faster than the previous-generation  flagship model, using as little as one-third the GPU power. They deliver 80 fps,  1440p ultra-gaming and transform creation processes like rendering scenes in  Blender, which used to take two and a half hours, to just 10 minutes. RTX 4050  laptops start at US$999 and will be available beginning February 22. 

Fifth-Generation Max-Q Technologies Improve Laptop Efficiency With each new GPU generation since 2017, advancements in Max-Q technology  have improved laptop design. Today, alongside the launch of the GeForce RTX 40  Series laptops, NVIDIA is introducing its fifth-generation Max-Q technologies, which  radically enhance efficiency and accelerate gaming performance using the  following upgrades: 

  • NVIDIA® DLSS 3 has been optimised for laptops and built into Max-Q  technologies, including Whispermode and BatteryBoost, which improve  performance, acoustics and battery life by up to 2x. 
  • The lowest voltage GDDR6 memory ever, shipped in partnership with leading  manufacturers.  
  • Tri-speed memory control enables the GPU to switch to newer, lower-power  memory states dynamically.  
  • Ada’s on-chip memory has been optimised for Max-Q, doubling the  bandwidth, increasing the size by 16x and improving clock gating.

14-Inch Laptops More Powerful Than Ever 

Before the introduction of the Ada architecture, 95% of this fastest-growing laptop  segment was limited to basic tasks and apps. Equipped with GeForce RTX 40 Series  Laptop GPUs, 14-inch laptops can take on tasks that were previously impossible,  such as ultra-fast 3D rendering in Blender and cutting-edge AI tools in popular apps  like Adobe Photoshop or Premiere Pro.  

Powered by RTX 40 Series Laptop GPUs, 14-inch laptops are also gaming  powerhouses, up to twice as fast as a PlayStation 5 but one-sixth the size. Gamers  can play graphically intense AAA games, like Cyberpunk 2077, with ray tracing and  DLSS. Connecting the ultra-portable laptops to external monitors turns them into  desktop-class gaming rigs or creator studios. 

Purpose-Built for 110 Million Creators 

The creator market continues to grow rapidly, surpassing more than 110 million  professional and hobbyist PC creators. And 3D creation on NVIDIA hardware,  specifically, is showing staggering growth — with a 42 percent increase since last  year.  

Laptops with GeForce RTX 40 Series Laptop GPUs take advantage of the NVIDIA  Studio ecosystem with RTX and Max-Q technologies to offer the ideal combination  of efficiency and performance. The improved efficiency accelerates even the most  demanding workflows with up to 3x longer battery life.  

GeForce RTX laptop users benefit from NVIDIA Studio accelerations in over 110 of  the most popular creative apps — plus exclusive access to AI-powered apps like  NVIDIA OmniverseCanvas and Broadcast. 3D artists can collaborate with one  another in Omniverse from anywhere in the world, while video editors can produce  on location faster with AI tools and cut export times in half with dual encoders.


GeForce RTX 40 Series laptops will be available starting February 8 from the world’s  top manufacturers, including Acer, Alienware, ASUS, Dell, GIGABYTE, HP, Lenovo,  MSI, Razer and Samsung. They will also be available from local makers and system  builders, including CyberPower PC, Eluktronics, Hasee, PC Specialist 3XS by Scan  and Schenker, with more coming in Q1. 

Pricing, configurations and availability will vary among regions and partners. Press  assets, including product photographs, specifications, chip and die shots and other  materials, are available on the NVIDIA press site at www.nvidia-press.com

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